Email marketing communications are wasteful if they’re not correctly targeted. Content should be created with a message that is intended for a specific audience, which is usually a segment of your full target population. Zero Segmentation There is no value in an email “blast.” If this is your email strategy, it’s time to update your marketing plan. Regardless of the market(s) you sell to, there is no one message that could be compelling and motivating to every person on your

It’s important to create impeccable habits for your email communications. This not only refers to email marketing broadcasts, but also applies to every professional digital communication you send. Develop consistent best practices for all emails: Start with a personalized greeting.The font, color, and size of your body text should be consistent and easy-to-read. Choose a font color that stands out on a white background. Hint: be sure your choices are viewable on mobile device