The Risk of Flawed Market Segmentation
Email marketing communications are wasteful if they’re not correctly targeted. Content should be created with a message that is intended for a specific audience, which is usually a segment of your full target population. Zero Segmentation There is no value in an email “blast.” If this is your email strategy, it’s time to update your marketing plan. Regardless of the market(s) you sell to, there is no one message that could be compelling and motivating to every person on your