Jean DerespinaMay 12, 20192 minHow Do You Know if This is Worth Reading?The Importance of a Great Subject Line The email subject line has one purpose: to sufficiently pique the attention of the reader so they...
Jean DerespinaApr 20, 20192 minThe Risk of Flawed Market SegmentationEmail marketing communications are wasteful if they’re not correctly targeted. Content should be created with a message that is intended...
Jean DerespinaMar 1, 20192 minThe Every-Email-You-Send ChecklistIt’s important to create impeccable habits for your email communications. This not only refers to email marketing broadcasts, but also...