Left Brain/Right Brain – Yin/Yang
Working with the right person or people can bring out talents you never knew you had.
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Jean Derespina
- May 12, 2019
- 2 min
How Do You Know if This is Worth Reading?
The Importance of a Great Subject Line The email subject line has one purpose: to sufficiently pique the attention of the reader so they...
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Jean Derespina
- Apr 30, 2019
- 3 min
Spring Cleaning: 5 Steps to a Rejuvenated Brand Profile
Who doesn't love the spring? Every day your surroundings are transforming in ways that affect all your senses - visual and audible...
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Jean Derespina
- Apr 20, 2019
- 2 min
The Risk of Flawed Market Segmentation
Email marketing communications are wasteful if they’re not correctly targeted. Content should be created with a message that is intended...
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Jean Derespina
- Apr 1, 2019
- 2 min
How to Build a Contact Management System that will Grow with Your Business
It’s is not often the case, but this particular blog applies to all entrepreneurs: Whether your focus is B2B or B2C; If you manage a...
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Jean Derespina
- Mar 1, 2019
- 2 min
The Every-Email-You-Send Checklist
It’s important to create impeccable habits for your email communications. This not only refers to email marketing broadcasts, but also...
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